Universal Express Distribution (UED): Enhancing B2B Client Acquisition
UED, a UK-based food supplies company, sought to improve its digital presence, attract more B2B clients, and generate high-quality leads through an optimised digital marketing strategy.
PROJECT URL: universalexpressdistribution.co.uk
Project overview
UED, a UK-based food supplies company, sought to improve its digital presence, attract more B2B clients, and generate high-quality leads through an optimised digital marketing strategy.
The Challenge
The company struggled with low engagement on Social Media, ineffective Google Ads and META campaigns, and a lack of a structured email marketing strategy. The absence of strong brand positioning within the logistics sector also made it challenging to differentiate from competitors
Solutions Implemented
- Developed a Social Media content strategy that included thought leadership, promotion, and engagement-driven posts to improve brand credibility.
- Launched highly targeted Google Ads campaigns with optimised keywords to drive qualified leads to the website.
- Created segmented email marketing campaigns with automated follow-ups to nurture potential clients and enhance conversion rates.
- Introduced a WhatsApp campaign to facilitate real-time customer interactions and streamline inquiries.
Results
- Social Media engagement increased, helping the brand establish itself as an industry authority
- Email campaign open rates and click rates higher, with a significant increase in lead conversions.
- Start using the whatsapp campaign.
- Google Ads contributed to better new leads sign up.
- Website traffic increase significantly.
- Sales, number order and new signup are higher.