Funtime Hire: Boosting Event Rental Bookings
Funtime Hire, a party and event rental company, required an effective digital strategy to drive bookings and increase awareness among event organisers.
PROJECT URL: funtimehire.co.uk
Project overview
Funtime Hire, a party and event rental company, required an effective digital strategy to drive bookings and increase awareness among event organisers.
The Challenge
The company struggled with low engagement on social media, high CPC (cost-per-click) on Google Ads, and an inefficient ad targeting strategy that led to poor conversion rates.
Solutions Implemented
- Developed a new social media content strategy, including interactive posts, and promotions.
- Redesigned Google Ads campaigns to reduce CPC and improve targeting.
- Created high-quality ad creatives for META campaigns to increase engagement and conversions.
Results
- Instagram engagement increased, leading to more inquiries and bookings.
- Google Ads adjustments resulted rise in inquiries while reducing CPC.
- META Ads delivered a higher return on investment, with improved audience targeting leading to higher conversions.