Comprehensive Digital Marketing Strategy
AtoZ, a leading e-commerce platform, required a full-scale digital marketing strategy to enhance brand awareness, improve customer engagement, and boost online sales.
PROJECT URL: atoz-catering.co.uk
Project overview
As a custom software development company, we embrace challenging projects that push the boundaries of innovation. Our latest endeavor involved creating a reliable, always-available e-commerce website with robust reporting tools. At Ai Web Solutions, we take pride in not only handling web development but also offering a comprehensive suite of services, including managing Google Ads, Facebook Pages and Ads, on-page SEO, email marketing, and various design work like leaflets and brochures.
The Challenge
Despite a broad audience reach, AtoZ faced challenges with low social media engagement, inefficient ad spend on Google and META platforms, and suboptimal email and WhatsApp campaigns. Additionally, the company struggled with customer retention and lacked a strong content strategy that resonated with its target audience.
Solutions Implemented
- Designed a data-driven social media strategy incorporating storytelling and user-generated content to foster stronger connections with the audience.
- Optimised Google and META Ads to target high-intent customers with precise segmentation, resulting in higher conversion rates.
- Optimised Email and WhatsApp campaigns, ensuring that users received personalised promotions and updates tailored to their interests and browsing behaviours.
- Enhanced SEO strategy with meticulously researched blog content to drive organic traffic and improve website ranking on search engines.
- Introduced retargeting ads to re-engage users who had abandoned carts, thereby boosting sales.
Results
- Social media engagement increased through consistent high-quality content and audience interaction.
- Google Ads click-through rate (CTR) improved, leading to higher conversion rates and better ad spend efficiency.
- META Ads conversions increased as a result of improved audience targeting and ad creative optimisation.
- Blog content contributed to an increase in organic website traffic, reducing dependency on paid advertising.
- Email campaign open rates and clicks higher
- Increasing sales, new sign up and order number.